Advanced Visual Merchandising
This course will boost your confidence in creating impactful and creative experiences for your customers to enjoy, and turn browsers into buyers.
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1
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Welcome
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Before you begin
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If you'd like to, download or print the slides now
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Welcome
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2
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Observation Exercise Download
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Lesson One – Identify Different Store Fronts
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Lesson Two – Window Types
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Lesson Three – Creative & Strategic Window Planning
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Lesson Four – Planning a Window Installation
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Lesson Five – Techniques for Creating Effective Window Displays
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3
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Lesson One – The Retail Layout
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Lesson Two – Product Zones
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Lesson Three – Priority Walls
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Lesson Four – Sightlines
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Lesson Five – Adjacencies
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4
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Lesson One – Planning & Merchandising Perimeter Walls with Planograms
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Lesson Two – Fixture Tables
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Lesson Three – Gondolas and Shelved Fixtures
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5
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Lesson One – Measuring the Impact of Visual Merchandising Against Sales
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8
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You have now finished the course – Advanced Visual Merchandising
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End of course survey – you must complete this to receive your certificate
