Course curriculum

  • 1
    Welcome
    • Welcome
    • Before you begin
    • If you'd like to, download or print the slides now
    • Welcome
  • 2
    Chapter One – The Store Exterior
    • Observation Exercise Download
    • Lesson One – Identify Different Store Fronts
    • Lesson Two – Window Types
    • Lesson Three – Creative & Strategic Window Planning
    • Lesson Four – Planning a Window Installation
    • Lesson Five – Techniques for Creating Effective Window Displays
  • 3
    Chapter Two – The Store Interior
    • Lesson One – The Retail Layout
    • Lesson Two – Product Zones
    • Lesson Three – Priority Walls
    • Lesson Four – Sightlines
    • Lesson Five – Adjacencies
  • 4
    Chapter Three – Planning Your Retail Space
    • Lesson One – Planning & Merchandising Perimeter Walls with Planograms
    • Lesson Two – Fixture Tables
    • Lesson Three – Gondolas and Shelved Fixtures
  • 5
    Chapter Four – Measuring the Impact of Visual Merchandising Against Sales
    • Lesson One – Measuring the Impact of Visual Merchandising Against Sales
  • 6
    Conclusion
    • Conclusion
  • 7
    Test your learning
    • Test your learning
  • 8
    Thank you & Further Reading Links
    • You have now finished the course – Advanced Visual Merchandising
    • End of course survey – you must complete this to receive your certificate