Creating Compelling & Commercially Successful Visitor Experiences

This course, with the help of a special guest, will inspire you to develop a world class visitor experience by understanding human behaviour and improving your communication skills.

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Course curriculum

1

Welcome
- Welcome
- If you'd like to, download or print the slides now
- Welcome – introducing the Bard
- Download the Bard's prologue
2

Act 1 – what is customer experience?
- Act 1.1 – defining customer experience
- Download the STARS Review Table
- Download the Visitor Promise Table
- Act 1.2 – designing a world class visitor experience
- Download the Service Theme Table
- Act 1.3 – creating a service theme
3

Act 2 – bringing it to life
- Download the Teams Worksheet
- Act 2.1 – it's all about the team
- Download the Player Casting Sheet
- Download the Player Recognition Sheet
- Act 2.2 – all the world's a stage
- Download the World Class Communication Sheet
- Act 2.3 – world class teams and communication
4

Act 3 – visitorology: the audience and what they experience
- Download the Audience Type Table
- Act 3.1 – the audience
- Download the MEW Tables
- Act 3.2 – introducing MEW
- Download the Visitor Journey Map
- Download the Selling is Service Template
- Act 3.3 – monetising the visitor experience
- Download the Bard's epilogue
5

Testing your learning, and thank you
- Test your learning
- You have now finished the Creating Compelling & Commercially Successful Visitor Experience course
- Course review
- More reading and learning