Crowdfunding for the Cultural Sector

1

Welcome
- Welcome
- Before you begin
- If you'd like to, download or print the slides now
- Welcome
2

Chapter One – What is Crowdfunding?
- Your Audiences – Download
- Lesson One – A New Name for an Old Practice
- Lesson Two – The Basics of a Campaign
- Lesson Three – Product or Project Crowdfunding?
- Lesson Four – Rewards, Equity, or Donation?
- Lesson Five – One-shot or Recurring?
- Lesson Six – Chapter Roundup
3

Chapter Two – How the Money Works
- Lesson One – Getting Paid
- Initial Budget Planning – Download
- Lesson Two – Planning Your Costs
- Lesson Three – Planning Your Rewards
4

Chapter Three – Your Campaign Choices
- Lesson One – Picking a Platform
- Lesson Two – Timing Your Campaign
- Lesson Three – Defining Your Campaign Hook
- Lesson Four – Sharing With Your Audiences
- Content Bank – Download
- Lesson 5 – Talking to Your Audiences
5

Chapter Four – Making it Part of Your Strategy
- Lesson One – Considering Outcomes
- Lesson Two – What Next?
6

Conclusion
- Conclusion
7

Thank you & Further Reading Links
- You have now finished the course – Crowdfunding for the Cultural Sector
- End of course survey – you must complete this to receive your certificate

This course will help you get up to speed with the basics of crowdfunding, start you thinking about how to run your own campaign, and give you the tools you need to make the most of the opportunity.