Ecommerce Essentials
This course will show you how to set up your online store, how to market it, how to fulfil orders and what type of help from team members you’ll need to ensure it’s a success and crucially, what to sell.
1
Welcome
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2
Lesson One – Why you should should consider trading online
3
Lesson One – Overview
Lesson Two – Shopify
Lesson Three – BigCommerce
Lesson Four – WooCommerce
Lesson Five – Apps
Lesson Six – Do I need developers?
4
Lesson One – Payment Gateways
Lesson Two – Payment Methods
5
Lesson One – Overview
Lesson Two – Category pages
Lesson Three – Product pages
Lesson Four – Onsite search
Lesson Five – Data capture/pop ups
Lesson Six – Link back to the main website
6
Lesson One – Shipping rates
Lesson Two – Click & Collect
Lesson Three – Gift wrap & gift messaging
7
Lesson One – Department depth
Lesson Two – Product restrictions & selection
Lesson Three – Online exclusives & dropshipping
Lesson Four – Product type
Lesson Five – Developed product and “buy-ins”
8
Lesson One – Overview & using supplier imagery
Lesson Two – Doing your own photography
Lesson Three – Outsourcing your photography
9
Lesson One – How to report on Sessions, Conversions & Conversion Rate
Lesson Two – Average Order Value
Lesson Three – Bounce Rate
Lesson Four – Checkout Abandonment Rate
Lesson Five – Who is your online audience?
10
Lesson One – Overview
Lesson Two – Email Service Providers
Lesson Three – Click Through Rate (CTR)
Lesson Four – Abandoned basket emails
11
Lesson One – Overview
Lesson Two – Metadata overview
Lesson Three – Meta Description
12
Lesson One – Social Media Management Tools
Lesson Two – Posting on Facebook
Lesson Three – Facebook & Instagram Ads
13
Lesson One – Ecommerce champion
15
You have now finished the course – Ecommerce Essentials
End of course survey – you must complete this to receive your certificate