Course curriculum

  • 1
    Welcome
    • Welcome
    • If you'd like to, download or print the slides now
  • 2
    Chapter One – Ecommerce introduction
    • Lesson One – Why you should should consider trading online
  • 3
    Chapter Two – Choosing the right ecommerce platform for your business
    • Lesson One – Overview
    • Lesson Two – Shopify
    • Lesson Three – BigCommerce
    • Lesson Four – WooCommerce
    • Lesson Five – Apps
    • Lesson Six – Do I need developers?
  • 4
    Chapter Three – Payment methods and gateways
    • Lesson One – Payment Gateways
    • Lesson Two – Payment Methods
  • 5
    Chapter Four – Set up a website with best practice customer experience in mind
    • Lesson One – Overview
    • Lesson Two – Category pages
    • Lesson Three – Product pages
    • Lesson Four – Onsite search
    • Lesson Five – Data capture/pop ups
    • Lesson Six – Link back to the main website
  • 6
    Chapter Five – Fulfilment and shipping
    • Lesson One – Shipping rates
    • Lesson Two – Click & Collect
    • Lesson Three – Gift wrap & gift messaging
  • 7
    Chapter Six – What to sell online
    • Lesson One – Department depth
    • Lesson Two – Product restrictions & selection
    • Lesson Three – Online exclusives & dropshipping
    • Lesson Four – Product type
    • Lesson Five – Developed product and “buy-ins”
  • 8
    Chapter Seven – Product Photography
    • Lesson One – Overview & using supplier imagery
    • Lesson Two – Doing your own photography
    • Lesson Three – Outsourcing your photography
  • 9
    Chapter Eight – Measuring for Success
    • Lesson One – How to report on Sessions, Conversions & Conversion Rate
    • Lesson Two – Average Order Value
    • Lesson Three – Bounce Rate
    • Lesson Four – Checkout Abandonment Rate
    • Lesson Five – Who is your online audience?
  • 10
    Chapter Nine – Ecommerce Marketing: Email
    • Lesson One – Overview
    • Lesson Two – Email Service Providers
    • Lesson Three – Click Through Rate (CTR)
    • Lesson Four – Abandoned basket emails
  • 11
    Chapter Ten – Ecommerce Marketing: Organic Search & SEO
    • Lesson One – Overview
    • Lesson Two – Metadata overview
    • Lesson Three – Meta Description
  • 12
    Chapter Eleven – Ecommerce Marketing: Social Media
    • Lesson One – Social Media Management Tools
    • Lesson Two – Posting on Facebook
    • Lesson Three – Facebook & Instagram Ads
  • 13
    Chapter Twelve – Human resource
    • Lesson One – Ecommerce champion
  • 14
    Chapter Thirteen – Wrapping up
    • Lesson One – Overview
  • 15
    Testing your learning, and thank you
    • You have now finished the course – Ecommerce Essentials
    • End of course survey – you must complete this to receive your certificate