Course curriculum

  • 1
    Welcome
    • Welcome
    • If you'd like to, download or print the slides now
    • Introduction
  • 2
    Chapter One – Overview of Brand Licensing
    • Lesson 1 – Overview of brand licensing
    • Lesson 2 – Copyright and trademarks
    • Lesson 3 – Infringements and passing off
    • Lesson 4 – Refining your style guide
    • Lesson 5 – Licensed products for museum shops
  • 3
    Chapter Two – Developing your Licensing Programme
    • Lesson 1 – Licensing agreements
    • Lesson 2 – Managing your licensing programme in-house or alternative options
    • Lesson 3 – Overseas options
  • 4
    Chapter Three – Brand and Brand Extensions
    • Lesson 1 – What is a brand?
    • Download the Brand Butterfly and Make Your Purpose Real chart now
    • Lesson 2 – Finding your purpose
    • Lesson 3 – Food and drink gifting
    • Lesson 4 – Direct to retail deals
    • Lesson 5 – Brand extensions and brand collaborations
  • 5
    Chapter Four – Developing a Five Year Business Plan
    • Lesson 1 – Developing a five year business plan
    • Download Boston Consulting Group Matrix now
    • Lesson 2 – Boston Consulting Group Matrix
  • 6
    Chapter Five – Review
    • Lesson 1 – Review
  • 7
    Testing your learning, and thank you
    • Test your knowledge
    • You have now finished the course – Getting smart in Licensing
    • End of course survey – you must complete this to receive your certificate