Course curriculum

  • 1
    Welcome
    • Welcome
    • If you'd like to, download or print the slides now
    • Download the Bard's prologue
    • Welcome – introducing the Bard
  • 2
    Act 1 – the experience economy
    • Act 1.1 – the experience economy
    • Act 1.2 – the Networked Age
    • Act 1.3 – the market
  • 3
    Act 2 – how a visitor experience works
    • Download the STARS Review Table
    • Download the Visitor Promise Table
    • Act 2.1 – model of a world-class visitor experience
    • Download the Visitor Journey Map
    • Act 2.2 – the visitor journey
    • Act 2.3 – moments of truth
  • 4
    Act 3 – visitorology
    • Download the MEW Tables
    • Act 3.1 – introducing MEW
    • Download the Audience Type Table
    • Act 3.2 – our visitors
    • Act 3.3 – treating visitors
    • Download the Bard's epilogue
  • 5
    Testing your learning, and thank you
    • Test your learning
    • You have now finished the How to be a Visitor Experience Genius course
    • Course review
    • More reading and learning