Course curriculum

  • 1
    Welcome
    • Welcome
    • If you'd like to, download or print the slides now
    • Welcome to the course
  • 2
    Introduction – Introducing the Triple A concept
    • Lesson One – Triple A: An Integrated Approach to Maximising Earned Income
    • Lesson Two – Price and Value
  • 3
    Chapter One – Pulling the Right Levers
    • Lesson One – Not Every £1 is Equal
  • 4
    Chapter Two – Admissions
    • Lesson One – Everything is worth what its purchaser will pay for it
    • Lesson Two – Price differentiation is key to unlocking value
    • Lesson Three – Using value ‘fences’ to justify differences in price
  • 5
    Chapter Three – Affiliation
    • Lesson One – Generating loyalty
    • Lesson Two – Subscription
    • Lesson Three – Membership
    • Lesson Four – Donations
  • 6
    Chapter Four – Ancillary
    • Lesson One – Understanding your audience
    • Lesson Two – Think about margins
    • Lesson Three – Bundling and un-bundling
    • Lesson Four – Presentation
  • 7
    Chapter Five – Maximising Profitability
    • Lesson One – Hitting the bottom line
    • Lesson Two – Opportunity costs
    • Lesson Three – Breaking silos
  • 8
    Chapter Six – Review
    • Review
  • 9
    Testing your learning, and thank you
    • You have now finished the course – Maximising Commercial Income
    • End of course survey – you must complete this to receive your certificate