Course curriculum

1
Welcome
 Welcome
 If you'd like to, download or print the slides now
 Welcome to the course

2
Introduction – Introducing the Triple A concept
 Lesson One – Triple A: An Integrated Approach to Maximising Earned Income
 Lesson Two – Price and Value

3
Chapter One – Pulling the Right Levers
 Lesson One – Not Every £1 is Equal

4
Chapter Two – Admissions
 Lesson One – Everything is worth what its purchaser will pay for it
 Lesson Two – Price differentiation is key to unlocking value
 Lesson Three – Using value ‘fences’ to justify differences in price

5
Chapter Three – Affiliation
 Lesson One – Generating loyalty
 Lesson Two – Subscription
 Lesson Three – Membership
 Lesson Four – Donations

6
Chapter Four – Ancillary
 Lesson One – Understanding your audience
 Lesson Two – Think about margins
 Lesson Three – Bundling and unbundling
 Lesson Four – Presentation

7
Chapter Five – Maximising Profitability
 Lesson One – Hitting the bottom line
 Lesson Two – Opportunity costs
 Lesson Three – Breaking silos

8
Chapter Six – Review
 Review

9
Testing your learning, and thank you
 You have now finished the course – Maximising Commercial Income
 End of course survey – you must complete this to receive your certificate