PR for Cultural Retail

1

Welcome
- Welcome
- Before you begin
- If you'd like to, download or print the slides now
- Welcome
2

Chapter One – Retail PR 101
- Lesson One – What is PR?
- Lesson Two – What to look for in a PR agency
- Lesson Three – A day in the life of a PR Agency
3

Chapter Two – PR in a Digital Age
- Lesson One – Strategic Planning
- Lesson Two – The Marketing Mix
- Lesson Three – Your USP
4

Chapter Three – Writing For PR
- Lesson One – Press Releases RIP?
- Lesson Two – Press Alerts
- Lesson Three – Lookbooks
- Lesson Four – Q&As
- Lesson Five – Images
5

Chapter Four – Media Outreach
- Lesson One – Media Outreach
- Lesson Two – Influencers
6

Conclusion
- Conclusion
7

Thank you & Further Reading Links
- You have now finished the course – PR for Cultural Retail
- End of course survey – you must complete this to receive your certificate

This course will give you a chance to consider how and why you could, and should, PR your retail destination and the products that you sell, either yourself or with the help of an agency.