Course curriculum

  • 1
    Welcome
    • Welcome
    • If you'd like to, download or print the slides now
  • 2
    Understanding your Customer
    • Lesson 1 – Welcome
    • Lesson 2 – Understanding your customer
    • Jargon Buster - VFR
    • ABC1 explained
    • Download the Visitor Profile table
    • Lesson 3 – Your visitor profile
    • Jargon Buster - VM & POS
  • 3
    Chapter Two – Conversion Rate
    • Lesson 4 – Introducing Conversion Rate
    • Lesson 5 – Turning visitors into customers
    • Time to stretch your legs
    • Lesson 6 – Approach
    • Lesson 7 – Windows
    • Lesson 8 – Threshold
    • Lesson 9 – Orientation
    • Lesson 10 – Browsing
    • Lesson 11 – Conversion
    • Get to know AIDA
  • 4
    Chapter Three – Average Transaction Value
    • Lesson 12 – Introducing ATV
    • Lesson 13 – Increasing ATV
    • Learning from McDonalds
  • 5
    Chapter Four – Selling
    • Lesson 14 – Service and selling
    • Lesson 15 – Selling
    • Overcoming shyness in sales
    • Lesson 16 – Up-selling and add-ons
  • 6
    Chapter Five – Visual Merchandising
    • Lesson 17 – Introducing VM
    • Lesson 18 – Principles of VM
    • Lesson 19 – VM in practice
  • 7
    Chapter Six – (Gift) Wrapping Up
    • Lesson 20 – Conclusion
  • 8
    Testing your learning, and thank you
    • Test your learning
    • You have now finished the Shop Floor Skills Essentials course
    • Course review
    • More reading and learning