Course curriculum

  • 1
    Welcome
    • Welcome
    • If you'd like to, download or print the slides now
    • Introduction to Licensing
  • 2
    Chapter One – What is Licensing?
    • Lesson 1 – Overview of the Brand Licensing Industry
    • Lesson 2 – What is the difference between Product Development, Image Licensing and Brand Licensing?
    • Brand Values Analysis Form
    • Lesson 3 – Brand Licensing
    • Lesson 4 – Copyright
    • Lesson 5 – Trademarks
    • Lesson 5B – Brexit
  • 3
    Chapter Two
    • Lesson 1 – What should you license?
    • Lesson 2 – Heritage Licensing Industry Overview
    • Intellectual Property Portfolio Form
  • 4
    Chapter Three
    • Lesson 1 – How to find a licensee
    • Lesson 2 – Style Guides
    • Lesson 3 – Collections Access and Promotional Material
    • Lesson 4 – Supporting Licensees
  • 5
    Chapter Four
    • Lesson 1 – How to draft a licensing agreement
    • Licensing Agreement Template
    • Lesson 2 – Marks, Images and Term
    • Lesson 3 – Advances
    • Lesson 4 – Minimum Guarantees
    • SWOT Analysis Licensing Business Plan
    • Lesson 5 – Royalties
    • Lesson 6 – Exclusivity, Territories, Sell off and Approval Periods
  • 6
    Chapter Five
    • Lesson 1 – Who is going to do the work?
    • Lesson 2 – Generating income
  • 7
    Chapter Six – SWOT Analysis
    • Lesson 1 – Strengths
    • Lesson 2 – Weaknesses
    • Lesson 3 – Opportunities
    • Lesson 4 – Threats
  • 8
    Chapter Seven
    • Lesson 1 – Review
  • 9
    Testing your learning, and thank you
    • Test your knowledge
    • You have now finished the course – Starting out in Licensing
    • End of course survey – you must complete this to receive your certificate