Ten Steps To Successful Membership This course is designed to help you maximise the impact of your membership scheme – or to create a framework for launching a new one – while ensuring that you have the whole organisation working alongside you. Buy £49.50
1 Welcome Welcome Before you begin If you'd like to, download or print the slides now Welcome 2 Chapter One – Why Membership? Membership Strategy Questions Why Membership? 3 Chapter Two – The Audience Audience Research Questions The Audience 4 Chapter Three – The Offer Membership Benefits Questions The Offer 5 Chapter Four - Promotion Checklist for Membership Promotion How to Promote Your Scheme 6 Chapter Five – Acquisition How to Recruit Members 7 Chapter Six – Retention How to Retain Members 8 Chapter Seven – Customer Service and CRM Customer Service Questions Customer Service & CRM 9 Chapter Eight – Advancement Cross-selling and Upgrading 10 Chapter Nine – Lifetime Value (LTV) Lifetime Value - Measuring Impact 11 Chapter Ten – All In This Together All In This Together 12 Test Your Learning Membership Quiz 13 Thank you & Further Reading Links You have now finished the course – Ten Steps To Successful Membership End of course survey – you must complete this to receive your certificate