Course curriculum

  • 1
    Welcome
    • Welcome
    • Before you begin
    • If you'd like to, download or print the slides now
    • Welcome
  • 2
    Chapter One – Why Membership?
    • Membership Strategy Questions
    • Why Membership?
  • 3
    Chapter Two – The Audience
    • Audience Research Questions
    • The Audience
  • 4
    Chapter Three – The Offer
    • Membership Benefits Questions
    • The Offer
  • 5
    Chapter Four - Promotion
    • Checklist for Membership Promotion
    • How to Promote Your Scheme
  • 6
    Chapter Five – Acquisition
    • How to Recruit Members
  • 7
    Chapter Six – Retention
    • How to Retain Members
  • 8
    Chapter Seven – Customer Service and CRM
    • Customer Service Questions
    • Customer Service & CRM
  • 9
    Chapter Eight – Advancement
    • Cross-selling and Upgrading
  • 10
    Chapter Nine – Lifetime Value (LTV)
    • Lifetime Value - Measuring Impact
  • 11
    Chapter Ten – All In This Together
    • All In This Together
  • 12
    Test Your Learning
    • Membership Quiz
  • 13
    Thank you & Further Reading Links
    • You have now finished the course – Ten Steps To Successful Membership
    • End of course survey – you must complete this to receive your certificate