Course curriculum

  • 1
    Welcome
    • Welcome
    • If you'd like to, download or print the slides now
    • Welcome
  • 2
    Chapter One – Laying the foundations
    • Lesson One – Cultural Location vs Heritage Organisation – striking the right balance
    • Lesson Two –Why set up a ticketed events programme?
    • Lesson Three – Where to start
  • 3
    Chapter two – Stakeholders
    • Shareholder Matrix Task – Download
    • Lesson One – Stakeholders – why they are crucial?
    • Lesson Two – How to gain buy in across the organisation
  • 4
    Chapter Three – Partnerships
    • Lesson One – External partnerships – the pros and cons
    • Lesson Two – External partnerships – striking a deal
  • 5
    Chapter Four – Operations
    • Operations Plan Task – Downloads
    • Lesson One – Writing your operations plan and risk assessment
  • 6
    Chapter Five – Reporting
    • Create a Budget Task – Download
    • Lesson One – Budgets & Forecasting
    • Lesson Two – KPIs and reporting
  • 7
    Chapter Six – Opportunities and Growth
    • Lesson One – 'Money can’t buy experiences'
    • Lesson Two – What if my event is a success?
    • Lesson Three – Repeatability and long term
  • 8
    Chapter Seven – Evaluation
    • Evaluation Form Task – Download
    • Lesson One – Review and build up feedback
  • 9
    Chapter Eight – Conclusion
    • Conclusion
  • 10
    Thank you
    • You have now finished the course – Ticketed Events & Experiences
    • End of course survey – you must complete this to receive your certificate