Course curriculum

  • 1
    Welcome
    • Before you begin
    • Welcome
  • 2
    Chapter One – What is a Value Propostion?
    • Lesson One – Why being clear about your offer matters
    • Lesson Two – Your vision and values
    • Lesson Three - Shaping your value proposition
  • 3
    Chapter Two – Mapping Your Touchpoints
    • Lesson One – How to start mapping your visitor journey
  • 4
    Chapter Three – Putting values at the heart of your journey
    • Lesson One – Are your values in everything you say, show, and do?
  • 5
    Conclusion
    • Conclusion
  • 6
    Test Your Learning
    • Value Led Visitor Journey Design Quiz
  • 7
    Thank you & Further Reading Links
    • You have now finished the course – Visitor Experience: Value Led Journey Design
    • End of course survey – you must complete this to receive your certificate