Course curriculum

  • 1
    Welcome
    • Welcome
    • Before you begin
    • If you'd like to, download or print the slides now
    • Welcome
  • 2
    Chapter One – Understanding Your Customer
    • Lesson One – An Introduction to Consumer Psychology
    • Lesson Two – Who is Your Target Customer?
    • Lesson Three – How Does Your Ideal Customer Navigate Your Business?
  • 3
    Chapter Two – Engaging Your Customer – Sensory Visual Merchandising and the Subconscious Shopper
    • Lesson One – We Buy With Our Eyes
    • Lesson Two – Sounds and Scents
    • Lesson Three – Touch
    • Lesson Four – Taste
  • 4
    Chapter Three – Communicating With Your Customer
    • Lesson One – Why Are Your Brand Values Important?
    • Lesson Two – Ethical Consumerism and Communicating Your Brand Values
  • 5
    Chapter Four – Creating a Tribe
    • Lesson One – Maslow's Hierarchy of Needs
    • Lesson Two – Community Within Retail
    • Lesson Three – How to Create Community
  • 6
    Chapter Five – Entertaining Your Customer
    • Lesson One – Retail as Entertainment?
    • Lesson Two – Instagram Inspiration
  • 7
    Chapter Six – The Future of Cultural Retail
    • Lesson One – Gen Alpha
    • Lesson Two – Omni-Channel Retail
    • Lesson Three – Virtual Reality and Augmented Reality
    • Lesson Four – The Metaverse
    • Lesson Five – NFTs
  • 8
    Conclusion
    • Conclusion
  • 9
    Test Your Learning
    • Test Your Learning
  • 10
    Thank you & Further Reading Links
    • You have now finished the course – Visual Merchandising and Consumer Psychology
    • End of course survey – you must complete this to receive your certificate