Course curriculum

  • 1
    Welcome
    • Welcome
    • Before you begin
    • If you'd like to, download or print the slides now
    • Digital Strategy Template Download
    • Welcome
  • 2
    Chapter One – Introduction to Strategy
    • Lesson One – What is a Digital Strategy and why do you need one?
    • Lesson Two – Example Cultural Institution
  • 3
    Chapter Two – Finding the problem you’re going to solve
    • Data Sources Download
    • Lesson One – Auditing your Existing Infrastructure
    • Lesson Two – Identifying Your Audiences
    • Lesson Three – Strategy Statement
    • Lesson Four – Setting Your Objectives
    • Metrics Cheat Sheet Download
    • Lesson Five – Choosing your KPIs
  • 4
    Chapter Three – Writing your Strategy
    • Lesson One – Building a Flywheel
  • 5
    Chapter Four – Making the Strategy Happen
    • Lesson One – Introduction
    • Lesson Two – The Ideas Process
    • The Big Strategy Project Planner and Freelancers Download
    • Lesson Three – Planning and Timelining
  • 6
    Chapter Five – Evaluation
    • Lesson One – Preparing to Evaluate
    • Lesson Two – Evaluating
  • 7
    Conclusion
    • Staying Informed
  • 8
    Thank you & Further Reading Links
    • You have now finished the course – Writing a Digital Strategy
    • End of course survey – you must complete this to receive your certificate